This is one of the most vital components of a successful SEO campaign. When building links to a website from the internet it is imperative to follow the guidelines of the major search engines so as to not risk penalization. See Google Webmaster Guidelines for more info. Some SEO Companies use “black hat” techniques to trick search engines for fast rankings we strongly discourage this practice and will in most cases get you penalized or in some cases removed altogether from the search results. Our company strictly adheres to ethical search engine marketing solutions when conducting back linking campaigns for our clients. Qualified relevant Link popularity improves ranking and is encouraged by Google’s Page Rank System. Page Rank is rated 1-10 with 10 being the highest possible a website can achieve.