A Small Business SEO Primer
For today’s small businesses, the most effective and efficient marketing strategy might very well be a strategy whose primary focus is the internet. Google and Facebook have all but replaced the hallowed marketing spot that the Yellow Pages once held for small businesses. Unlike the Yellow Pages, however, getting business from the internet isn’t as easy as just putting up a website and then waiting for phone calls and customers to start pouring in. Small businesses need to rely upon search engine optimization strategies in order to increase web traffic and turn browsers into buyers.
Increase Search Engine Ranking
Go to Google and search under images for â€śGoogle heat mapâ€ť. The heat maps show clearly that almost all the clicks on the Google search results page go to the first two or three websites listed. Below the fold â€“ that is, the section of the page you have to scroll down to get to â€“ sites get almost no clicks at all.
Search engines are the primary sources of web traffic, therefore if your website is lower than the first three or four sites, potential customers simply won’t find you. This is true even if your products are better and your site is prettier than your competitors’.
What is Organic SEO?
Organic SEO is the process of building web traffic by utilizing common sense, well-reputed SEO content. â€śSEO contentâ€ť means content on your website â€“ articles, blog posts, videos, and so forth â€“ that have been optimized for search engines, primarily using keyword optimization. The optimization process begins with keyword research, and then these keywords are sprinkled in a natural way throughout the website. Places where keywords might appear include:
- Website URL
- Page titles
- Page headers
- Bolded text
- Anchor text (links)
- Blog titles
- Video titles and video keyword tags
Another key component of organic SEO is link building. In essence, Google views a link from a relevant, trusted site in your field back to your website as a â€śvoteâ€ť. For example, if someone writes about your company in their blog and links back to your site, this would be a vote for your site, and your site would climb up a notch in the SEO rankings. There are many different ways to increase the number of relevant links to your site, which you can read about in previous posts.
Calling Upon an SEO Company for Help
The investment in affordable SEO services from a reputable SEO company can really pay off for your small business. With their expertise, an SEO company an provide guaranteed SEO.
â€śOSEOâ€ť stands for organic SEO, and we know that we can help your business achieve the SEO rankings you need to help your business thrive. Once our efforts start paying off, you’ll never need to rely upon â€śofflineâ€ť marketing again.