The word “blog” is a short version of the term “weblog”. A blog is a type of website that mimics an old fashioned journal or diary, but is on the internet for millions of viewers to see. It consists of blog entries with the optional ability to allow public visitors to share comments.

Onsite blogging is a local blog located at your primary personal or business website. This blog allows you to share articles or thoughts with visitors coming to your site, allowing for more interaction with visitors. Search engines love onsite blogs because they are a form of active momentum, meaning that there is constant activity on your main website. We offer the ability to create this momentum for you utilizing the most effective keyword structure that will increase your search engine rankings.

Another great internet marketing tactic is the utilization of an offsite blog. This is a standalone website with only blogging capabilities used to talk about your main website. In our clients’ offsite blogs, we write content each week and create links to their main websites utilizing carefully researched and relevant keywords. This can significantly increase inbound backlinking and effectively can help boost search engine rankings on your main website.

Utilizing Onsite and Offsite Blogging in tandem becomes a very powerful internet marketing tool for any individual or business. However, even if used individually, both blogging types can have a significant positive impact on search engine rankings.