Organic: it’s such a popular word these days. There’s organically grown vegetables to eat, organically fed chickens that lay organic eggs, and organically grown cotton to make our organic clothes and sheets. There are relationships that develop “organically”, and in the world of internet marketing, there’s organic SEO, or high search engine rankings resulting from a diligently executed online marketing strategy.

What about organic link building? Link building is an important component of organic SEO, but the link building itself should be an organic process. Here are four tips for growing links “the natural way”.

1. Good content breeds good links.

If your website offers valuable, informative content that can’t be found elsewhere in your industry, you will attract links naturally, the way that honey attracts bees. People will link back to your site not because you gave them a wink and a nudge, but because your content contributes value to your industry’s ongoing conversation. Content that will breed links include:

• Unique blog posts
• Free resources
• Informative articles
• White papers
• Online video series

2. Even organic content needs organic fertilizer.

Unfortunately, the Field of Dreams “If you build it, they will come” notion only works in Kevin Costner’s active imagination. Even with organic SEO, you can’t simply build good content and then sit back and wait for the links to come pouring in. You have to actively promote that good content. Here are five places you should be promoting your good content in order to build links:

• Digg
• StumbleUpon
• Facebook
• Twitter
• Industry blogs and forums

3. Add to the conversation.

Speaking of industry blogs and forums, these outlets are great places to build credibility in your field. Don’t just say something like, “Yeah, I agree, and here’s a link to my site”. Instead, contribute to the conversation, and point readers back to more good content on your site. The influencers who read the same blogs and forums as you may decide that you’re expert enough to add you to their own blog roll.

4. Call upon a small business SEO company for affordable SEO services.

Sometimes you don’t have the time to invest into link building – and that’s understandable. Link building is probably the most time consuming part of organic SEO, which is why you might want to invest in some help from a link building company.

The four tips above are just the tip of the iceberg when it comes to link building strategies that will improve your organic SEO results. For more ideas relevant to your particular business, contact OSEO today to find out how we can help your business improve its SEO rankings.